The 1st column is the action which is going to be performed. 2nd column is the locator to specify where it has to be done. 3rd column denotes the locators label. Generally when you record a script using IDE this is how it stores the value.
This issue will occurs due to the following reasons.
Verify your firefox browser version and if it is the latest one then downgrade the browser version since selenium IDE has ended their support with firefox browser. From the version 55 selenium IDE will not support firefox. For references click here. (https://www.google.co.in/amp/s/seleniumhq.wordpress.com/2017/08/09/firefox-55-and-selenium-ide/amp/)
Selenium IDE has some probelms with 'typekeys' and this will not work.
Verify your page is generating dynamic Id's everytime when the page gets loaded. If random id gets generated then use different locators to send the text values.
In some cases, you may need to use simple"type" command to see the value of the field. Sometimes you need to use "typeKeys'.
Upgrade to Selenium Webdriver instead using IDE.
Please click here for more references.