Not sure about any specialized name. I would use something like screenshot comparison tool.
One example of a product that does this is GhostInspector. A commercial product (with a low use free version).
This does automated UI testing and does screen shots for comparison in addition to the actual asserts you build for the test cases.
I've created a basic failed example for you using google.
You can see the red difference in the "FAILED" screenshot comparison.
I am a former seleniumIDE users and I now use this product.
You build test cases and suites in the browser using their web based tools.