Our company produces a business-to-business software which is (more or less) a social network for companies.
Every now and then, we organize some kind of "Role Play session" for testing the software. One or two developers (sometimes even sales people) act as one company, giving their company a name, a logo and so on, and interacting with the other developers' mock companies just in the way real users would: sending messages, requests, organizing employments and so on.
In scope for this kind of testing is pretty much everything: functionality, usability, stability, performance.
My question is: Is there a name for this kind of testing which sounds somehow serious and scientific? Our CTO thinks "Role Play Test" kind of sounds childish and the board of directors might think we are playing an online game like World of Warcraft instead of doing serious work.
I know, it's some kind of Exploratory Testing or Bug Bush, but the important aspect, in my opinion, is the interactivity and the role play which is not really covered by "Exploratory Testing".
(Note: This question is quite similar to Is there a name for these kinds of tests? - however, it's not quite the same, since the interactivity aspect is not really stressed there.)